The intelligent home product brand WALLTECH of Walton Group formally entered into China Market in November, 2005. As a well-known brand in intelligent home industry, Walton’s action immediately aroused astonishment of China intelligent home market. Before Walltech’s entering into China, Walton Group (Asia)Limited CEO Mary Cham led team to investigate in China market, responsible for Walltech products’ distribution in China. Through several years’ development, China intelligent home market has formed a certain pattern, from a certain degree, most of Chinese factories are not provided with intelligent home core technology, but we are sure that their products will be accepted by customers through long-term development. As a famous American brand, Walltech is totally strange to China Market though the head office has already done research in China market for a year. What’s more, though the conception of intelligentized home has been recognized by most customers, the extremely high price is always the big obstacle of popularization. Therefore, it is a tough task for us to let a foreign high-quality and high price brand occupy China market. Walton Group(Asia)Limited CEO Mary Cham led a team to investigate in China Market soon after Walltech enter into China Market, which shows the head office attach much importance in China market. Before Mary Cham entering into China, Mary Cham had done research in the market distribution condition of Tianjin Ruilang and Shenzhen Bochuang, and to a certain degree, these factories are representative in China market. In order to improve the appropriation percentage in China market, one should learn China’s products and factory’s condition, expect for improving products’ performance. Mary Cham pointed out “these factories possesses their own core technology, able to perfect products’ function to fulfill market’s practical demand, which is the difference from other factories; as for the China market, we will try every means to fulfill customers’ needs. Therefore, it is flexible for us to control the whole market. I am sure that we will exploit a brand new market in China in the near future.”
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